Working in UX Design

Episode 9: Becoming a UX Designer in South-East Asia with Atiqah Khalim, Senior UX Designer at Shopee

Starting from being a visual designer to eventually transitioning to full-fledged UX design roles in Razer and Shopee, Atiqah is an individual well-versed in the discipline of design. She is currently working at one of Asia’s largest e-commerce platforms, Shopee, as a senior UX designer in charge of crafting key payment pages and flows to support transactions across the Shopee app, ShopeePay, and other digital products. As a designer, Atiqah is also involved in design across the brand’s different platforms, consisting of the Shopee App, PC web, and mobile web designs. She also plays an active role in the Muslim community. She is one of the co-founders for Malay Designers in SG, a group for current and aspiring Malay/Muslim designers. She also used to volunteer with The Codette Project, a non-profit ground-up initiative that aims to get more minority/Muslim women into technology. Tune in to this episode and hear Atiqah’s thoughts on:- Career transition from Graphic Design to UX Designer- Working in Shopee and other tech companies like Razer and Popsical- Designing for Muslim countriesWorking In UX Design is an online Webinar Series graced with a Guest Interviewee of a current experienced UX practitioner, hosted by Daylon Soh, Founder & Design Educator at CuriousCore (ex-eCommerce Architect at Razer)

Episode 8: Effective Design Ops & Management with Sunit Sharma, Senior Manager Product Design at SPH

Sunit is a local product designer with an academic background in Design, Business, and Innovation. He specialises in visual, interaction, design strategy and leading teams. Sunit has been in a leadership role for the last five years and has been helping other designers to grow as better individuals and designers.At SPH, he works with senior leadership across the origination to drive digital transformation, advocates for a user-centred design culture in various teams and delivers UX Strategy for various publication products and experiments. He also facilitates UX Practice through workshops, manages project timelines and mentors his talented team.Hear his thoughts on:- As a designer, how much do I need to know the business so I can design better?- What is the value of Business Strategy and Corporate Strategy in the product design, and how can designers help to achieve the strategic goals of a company?- How do I give, receive and apply feedback?- What is Design Operations and how do we know when it is done well?- The 3 things to consider to be effective at Design Ops

Episode 7: Rise of Content Design with Liva Paudere, VP Content Design at DBS

From taking on Producer roles in the Film and TV Production industry, Liva has jumped to Marketing, Content Creating and is now the VP of Content Design at DBS. As part of DBS’ UX Design Team of 60 people with 15 nationalities and counting, she designs necessary designs for millions. She is also a UX Writer there and writes articles which are featured on uxplanet.orgAs someone obsessed with structure, Liva’s inspiration is the iconic Sherlock Holmes, whom she sometimes relates to on her good days, where she is able to see how things connect — how the building blocks fit together and how if one block moves, everything else does too.Come down to hear us cover:- What is content design? What common attributes do good content designers share?- How do content designers work with UX designers? How do you work with your marketing teams then?- How do you justify the value of hiring content designers to management? Is this related to inbound marketing?

Episode 6: Design Culture Shocks with Jay Demetillo, UX/UI Design Lead at Grab

With more than 10 years of experience in the industry, Jay has worked in multiple impressive design roles in well-known companies like Twitter, Yahoo, Pinterest and now, Grab.He is known to be a jack of all trades ranging from print, web, editorial design, branding, iconography, presentations, motion graphics, shooting & editing, directing, photography, UX, UI, Xcode, and prototyping. Tune in to hear his thoughts on:- East vs West design process- What we see as users vs what we don't see behind the scenes- How do we shift design culture?

Episode 5: Design Maturity in APAC with Varun Thota, Product Design Lead at SEEK

Despite a business academic background, he has worked in product development and design for the last 8+ years as a Product Designer. In the past few years, he has gone from being an IC to Lead, supporting teams across multiple countries.Most of his days are spent understanding customer/business needs, crafting experiences, providing context for teams to solve the right problems and helping designers grow their design maturity.When he's not designing, he's out and about exploring and capturing moments through his cameras.Tune in to hear Varun's thoughts on:- Varun's Self-Taught journey from business to UX- How the Design Maturity in APAC affects trust and respect for design teams- The rise in mobile-first design in the region

Episode 4: Building a UX Team with Preston Matsuwaki, Product Owner at PebbleRoad

Preston has a portfolio of over 9 industries, solving organisational problems and nurturing successful design teams. He started out as a freelancer and evolved into multiple design roles, including being a UX Designer at InnoCellence where he worked with international clients from the medical industry, part-time UX Design Instructor at General Assembly, and a UX Lead at JLT Asia where he built, managed, explored and maintained multiple bespoke digital products for their clients. Preston has taken each transition as a learning experience to grow outside of his comfort zone. Solving problems with design became more than a digital outcome. He currently works at Pebbleroad as a Product Owner where he helps companies be aware of root problems, collaborate with their working teams to solve them and prepare them for scale. Join him next Wednesday as Daylon interviews him on his experiences on:- Building a UX Design Team from scratch- Learning from a Team as a new UX-er- Leading change in UX and Product #LeaningIntoChange Online Webinar Series graced with a Guest Interviewee of a current experienced UX practitioner each week, hosted by Daylon Soh, Founder & Design Educator at CuriousCore (ex-eCommerce Architect at Razer)

Episode 3: Design in Motion with Nattu Adnan, Co-founder & CTO at LottieFiles

Having been a Lead Product Designer at ServisHero, Senior Product Designer at MindValley and now the Co-Founder and CTO of LottieFiles, Nattu has had plenty of years of experience in the field. He currently works in LottieFiles which focuses on building the future of animation and interactive design. It is a company funded by Adobe Fund for Design & 500 Startups and backed by M12, Microsoft VC as their investor.With over 20 years of experience in building Web applications, his approach involves using a user-centered design process to turn complex problems into understandable and good-looking products. Tune in to hear his story in the industry as he provides stellar insights based on his global experience.

Episode 2: Kicking Start Your UX Journey In 2021 with Ben George, Design Head, ReferralCandy

This episode is meant for aspiring UX Designers who are doubting their decision to make a career switch into UX and would like to hear from someone who has been in the same situation as them.

Episode 1: UX Research for Global Markets with Jia En Koh, UX Researcher at Tripadvisor

This episode is meant for UX Researchers who are struggling to adjust to the new normal in their work caused by COVID-19, as Jia En shares how she continues to carry out UX Research in Global Markets remotely.