Episode 33: Deep Frontiers in UX Design Ikram Faidzal

With over 13 years of experience spanning digital agencies, e-commerce (11street - a joint venture between SK Planet and Celcom Axiata), and telecommunications (Digi in Malaysia and Smartfren in Indonesia), Faidzal strongly advocates for a research-first approach. He emphasises the importance of data-driven decisions and continuous design experimentation. Currently, Faidzal is the UX Design Lead for Global Commerce at LINE in Bangkok, Thailand.

He focuses primarily on building and strengthening the 3Ps:
- People: Uplifting the team's research-driven mindset and building a data-driven culture.
- Product: Strategising a UX approach that fits the company's direction.
- Practice: Setting up a core framework for UX design practices.

Join us to hear us cover:
- Working overseas in Indonesia and Thailand as a Malaysian
- Thinking deeper about user experience and its subconscious impact
- Negotiating salaries and getting jobs overseas as a UXer